Web design that generates leads.

A professional website has three jobs: get found, convince, convert. Getting found means a technical SEO foundation, clean structure and load times under 2 seconds: factors Google evaluates directly. Convincing means visitors understand within seconds what you offer, for whom, and why you of all providers. Converting means every page offers a next step: contact, callback, quote. Many corporate websites do none of these three things. They exist, and that is all. So when you commission a website, don't ask about design awards; ask about inquiries: how many visitors become contacts, and what does one contact cost you? That is the number we measure our work against, and it is exactly why we structure content, page architecture and every single call-to-action around it on your new website.

We never open a project with color palettes. We start with data: which search terms does your audience use, which pages of your current site generate inquiries, where do visitors drop off, what does your competition do better? From that analysis comes the page architecture: which pages you need, in what hierarchy, with what goal per page. Only then does design begin: as a clickable prototype in Figma that you test and approve before a single line of code exists. That saves expensive correction loops during development. Throughout the build you see weekly progress on a staging environment: no surprise at the end, but continuous feedback. After launch we measure: load time, rankings, conversion. Whatever the data shows flows straight into optimization. That way the website gets better every month instead of merely older.

WordPress powers a large part of the web, and for some projects it is the right choice. For conversion-driven corporate websites it carries three structural drawbacks: plugins that bring security holes and load time with them; maintenance contracts that quietly consume budget; and a technical base that stands between you and good Core Web Vitals. Next.js takes the opposite route: pages are statically generated and delivered via CDN: resulting in load times under 2 seconds, without caching plugins and without a database that can be hacked. There is nothing to patch because there is no plugin landscape. Content changes are on us, usually same-day: faster than most teams manage in their own CMS. The trade-off: you don't edit yourself. For most of our clients that is precisely the relief, not the restriction.

The most expensive relaunch mistake is invisible: missing redirects. Changing URLs without pointing old addresses to their successors via 301 redirects destroys rankings built over years, and with them visitors who never come back. Mistake two: treating the relaunch as a design project. The site gets prettier, but content, structure and conversion paths stay untouched. The result looks better and delivers the same meager numbers. Mistake three: no load-time budget. Animations, video headers and font collections add up until mobile load time drives the bounce rate. Mistake four: thinking about tracking only after launch. Then you lack the baseline to prove the relaunch worked at all. We plan the redirect strategy, content, performance budget and measurement from day one. A relaunch is a move: whatever is valuable has to come along.

Weeks 1–2: analysis and concept. We evaluate your data, clarify positioning and audiences and define the page architecture. You receive a concept with a clear page plan. Weeks 3–4: design. The clickable prototype takes shape in Figma: first the homepage as the design direction, then all remaining page types after your approval. Copy is written in parallel, by us or together with your team. Weeks 5–7: development. Implementation in Next.js, technical SEO, tracking setup, testing across devices. You follow progress on a staging environment. Week 8: launch. Redirects, Search Console setup, final checks. Then the site goes live. After that the real job begins: measuring what works and sharpening what could work better. The timeline depends on fast feedback loops on your side. If feedback slips, the launch slips. We say that honestly up front.